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ContactStart a brief/

Notes from
the floor/

Short pieces on strategy, social, media and craft, written by the people who do the work. 6 notes so far.

Press roller pushing out a printed sheet in a dim print works

Latest · Media · 18 Sept 2026

Why we still buy print for launches

A full page is the one placement nobody scrolls past. How we plan print next to paid social, and what it costs per remembered impression.

Graham PikeMedia director · 5 min read

Earlier notes.

  1. Strategist pinning black-and-white prints to a studio wallWhat a good brief should predictThe one-page brief we sign in week two names the result, the audience and the sentence we want repeated. Here is the template.Strategy27 Aug 2026 · 4 minMargot Hale
  2. Casting session: a young man filming himself on a phone in a dark studioCreators are a casting decisionWe cast creators the way we cast a film: for a face, a voice and a reason to believe them. Follower counts come last.Social30 Jul 2026 · 5 minAma Owusu
  3. A woman in a camel coat glancing back over her shoulder at a wall of plain postersBuilt for the second lookThe first look is free. The second is the one that sells. Why we design every campaign for the moment someone looks again.Craft11 Jun 2026 · 4 minDario Conti
  4. A hand writing in a notebook on a marble cafe table beside a flat whiteThe Friday noteOne page, every Friday, written so a finance director can read it in two minutes. What goes in it, and what we leave out.Studio14 May 2026 · 3 minMargot Hale
  5. A media planner pressing a card onto a glass wall of coloured index cards at duskPaid media is a creative jobThe plan decides which idea gets seen, by whom and how often. Why our media planners sit at the same table as the creatives.Media16 Apr 2026 · 4 minGraham Pike

Start
a brief/

Tell us what you are launching and when. A strategist replies within a working day, with questions rather than a credentials deck.

  1. TodayYou send the briefFive questions, about two minutes. No deck needed.
  2. Day 1A strategist callsQuestions about the launch, the audience and the number.
  3. Week 1One page, signedA short workshop, then the brief we both agree to.
  4. Week 3First routes, as workTwo ideas shown as films and posters, not slides.
A woman reading a printed page under a desk lamp in an empty studio at night
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