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Loudwell
ContactStart a brief/
Man in tinted sunglasses and silver chains in deep red light
Built for the
second look/

Independent since 2014. We make the idea loud and the craft quiet, with no hand-offs between the people who pitch and the people who make.

Runner breaking through red paperFeatured case · 2025Tallis Athletic, Night Miles. +31% brand search in 8 weeks.
Campaign still
Sorrel Eyewear · See It Twice, 2024

Loud ideas.Quiet craft.

Start a briefReply within a working day
86%Clients past year three
12 wksBrief to launch

We make campaigns peopletalk about, thenrepeat word for word.

What we do

Strategy, creative, social, media and production under one roof in Clerkenwell, measured against one result we agree in week two.

Who for

Consumer brands that sell to people: sportswear, beauty, music, travel, fragrance, drinks, finance and cars. Usually a marketing director with a launch date and a number to hit.

The agency
  • 2014Independent since
  • 38People, one floor
  • 14Markets live now
Woman in a red beanie shouting into a white megaphone by a concrete wall01Seen first

+38%

One idea big enough to own a channel, cut for every format.

Median lift in brand search, launch month, 2024 to 2025

Woman singing with her eyes closed in red headphones in a lamp-lit room of records02Remembered longer

2.6×

A sound, a colour, a line people repeat back to you.

Ad recall against category benchmarks

Hand holding a frosted skincare bottle into a splash of water against dark slate03Chosen again

71%

Media planned against sales, with creative tested every week.

Of clients add a second service within a year

Work people went back for.

Campaigns for sportswear, music, beauty, travel and fragrance brands, each measured against the result we agreed in week two.

06All case studies
Three bare-faced women in white robes laughing together01 · Pell Skin2024

Bare Faced

2.4×return on paid social

Campaign · Creators · Paid social

Woman in a grey trench coat and red scarf laughing on an airfield as a jet climbs overhead02 · Northvane Air2025

Window Seat

3.1Morganic views, week one

Campaign · Social

Man in red-framed sunglasses looking over the frames in a dark wood bar03 · Sorrel Eyewear2024

See It Twice

+46%online sales, launch quarter

Launch · OOH · Paid

Woman in a black slip smiling on the edge of an unmade bed, spraying a red perfume bottle at her neck04 · Maison Ilse2023

After Hours

+22%sell-through in launch stores

Campaign · Film · Retail

Made for the feed.

Vertical first, cut for TikTok, Reels and Shorts, with a hook in the first second and a line people repeat.

02Social & creators
TikTokPell Skin
2.4M viewsDay one and day thirty, no retouching
Instagram ReelsHartline Records
1.1M viewsThe first live play of Heavy
YouTube ShortsSorrel Eyewear
860k viewsLook again: the frames change
TikTokTallis Athletic
3.2M viewsNight Miles crew, warm-up to lift
A musician with long dark hair sitting alone on the edge of an empty stage after soundcheck, guitar in her lap, eyes closed under one spotlight

One word, on every wall.

Hartline Records wanted a number-one debut. We gave the album a single word and put it everywhere its listeners already were.

Case study
Hartline Records, 2025
Hartline Records
2025 launch/

An album launch built around one word, cut for the street, the feed and the room.

Case study
Launch · Social · OOH
#1UK album chart debut
41Mstreams in launch month
9markets in the top ten
Read the caseHartline Records · Heavy

Four ways in.

Most clients start with one and add a second within a year. Every account is senior-led, and the people in the pitch stay on the work.

Athlete in red shoes leaping across a grey studio, her shadow on the wall

The big idea, made for every place it has to work: film, out of home, print and social.

  • Positioning and creative platform
  • Hero film and campaign stills
  • OOH, print and digital toolkit
  • Channel cuts and launch plan
From £60k8 to 12 weeksBrief us on campaigns

Always-on social with a point of view, and creator casting run like a shoot.

  • Channel strategy and editorial calendar
  • Creator casting, contracts and usage
  • Weekly content production
  • Community management, in house
From £18k a monthRetainer, 6 month minimumBrief us on social
Confetti falling through a spotlight over a cheering launch crowd

Product and brand launches, from naming and first look to the week-one plan.

  • Launch story and naming
  • Press and creator seeding
  • Events and experiential
  • Week-one channel plan
From £45k6 to 10 weeksBrief us on launches

Brief to launch in twelve weeks.

Four fixed phases, one team from first call to launch, and a Friday note you can forward to your finance director.

  1. 2 wks

    Weeks 01 to 02

    Listen

    Workshops, data and a day in your stores. We leave with one page we both sign.

    Out A one-page brief

  2. 3 wks

    Weeks 03 to 05

    Idea

    Two routes shown as work, not decks. The favourite is tested with real people before it gets expensive.

    Out One tested platform

  3. 5 wks

    Weeks 06 to 10

    Make

    Shoot, edit, build. Our producers run it in house, so the idea arrives intact.

    Out Every asset, every format

  4. 2 wks

    Weeks 11 to 12

    Launch

    Media goes live and creators post. We read results daily for the first fortnight.

    Out A week-one report

What clients say

They argued for the bigger idea, then sweated the details we would have let slide. Night Miles is still the campaign our sales team quotes back to us.”

212kruns logged with the shoe

Freya LundCMO, Tallis Athletic

Brands we made louder.

Nine of the brands on our books right now. Most have been with us for more than three years.

Running shoe with a red sole mid-strideTallis AthleticSportswear · Night Miles, 2025Vinyl record with a red label half out of its sleeveHartline RecordsMusic · Heavy, 2025Serum bottle with a red dropper and a falling dropPell SkinBeauty · Bare Faced, 2024Tail fin of a white passenger jet against a pale skyNorthvane AirTravel · Window Seat, 2025Sunglasses with red frames casting a crisp shadowSorrel EyewearEyewear · See It Twice, 2024Perfume bottle with a red cap spraying mistMaison IlseFragrance · After Hours, 2023Cold red soda can with falling iceKettle Hill SodaDrinks · Retainer since 2021Black payment card with a red edge casting a long shadowCarrow BankFinance · Retainer since 2022Electric car light bar glowing red across white bodyworkVantor MotorsAutomotive · Launch, 2026

The people in the pitch make the work.

38 people on one floor in Clerkenwell. Strategy, creative, social, media and production sit together, so nothing gets lost between teams.

14:02

LDN · Studio open · Mon to Fri, 9:00 to 18:00

38Meet the studio
Portrait of Margot Hale
Margot HaleFounder, chief strategy officer
Portrait of Dario Conti
Dario ContiFounder, executive creative director
  • Ama OwusuHead of social & creatorsSince 2017
  • Graham PikeMedia directorSince 2019

Notes from the floor.

03All notes
Press roller pushing out a printed sheet in a dim print works
Media18 Sept 2026 · 5 min

Why we still buy print for launches

A full page is the one placement nobody scrolls past. How we plan print next to paid social, and what it costs per remembered impression.

Strategist pinning black-and-white prints to a studio wall
Strategy27 Aug 2026 · 4 min

What a good brief should predict

The one-page brief we sign in week two names the result, the audience and the sentence we want repeated. Here is the template.

Casting session: a young man filming himself on a phone in a dark studio
Social30 Jul 2026 · 5 min

Creators are a casting decision

We cast creators the way we cast a film: for a face, a voice and a reason to believe them. Follower counts come last.

Starta brief/

Tell us what you are launching and when. A strategist replies within a working day, with questions rather than a credentials deck.

After you send it

  1. TodayYou send the briefFive questions, about two minutes. No deck needed.
  2. Day 1A strategist callsQuestions about the launch, the audience and the number.
  3. Week 1One page, signedA short workshop, then the brief we both agree to.
  4. Week 3First routes, as workTwo ideas shown as films and posters, not slides.
Dancer frozen mid-leap against a pale studio backdrop
From £45kProjects
From £12kMonthly retainers
New business

Margot Hale reads every brief and replies within a working day.

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